Digital Skills Training
Social Media Management Training — Cohort 6
Generate website purchases while maintaining an efficient acquisition cost.
- Website purchases
- 100
- Cost per purchase
- ₦1,200
- Ad spend
- ₦120,877
Case study · Food and Grocery
Enechambs Foods
Increase Instagram profile visits and attract potential buyers in Kaduna and Abuja.
- Client / project
- Enechambs Foods
- Industry
- Food and Grocery
- Objective
- Increase Instagram profile visits and attract potential buyers in Kaduna and Abuja.
The challenge
The brand needed to put its products in front of people in two specific cities and bring them to its Instagram profile, where they could browse products and start a conversation with the business.
The strategy
- Instagram profile-visit campaign
- Three creative variations
- Campaign budget optimization
- Location targeting focused on Kaduna and Abuja
- Performance monitoring and creative comparison
Execution
We launched a profile-visit campaign with three creative variations under campaign budget optimization, so spend could shift toward the creatives that performed better. Targeting was limited to Kaduna and Abuja, and creative performance was monitored and compared throughout the campaign.
Verified results
- Instagram profile visits
- 1,422
- Reach
- 52,975
- Impressions
- 94,842
- Average cost per profile visit
- ₦70.72
- Advertising spend
- ₦100,558.53
- Qualified customer enquiries
- 10
- Confirmed sales
- 4
- Sales revenue
- ≈ ₦350,000
- Approximate, as reported
- Return on ad spend
- 3.48x
- Estimated from approximate revenue
Revenue is approximate and return on ad spend is an estimate based on that figure. Results from one campaign do not guarantee results for future campaigns.
Key learning
Testing several creatives under one optimized budget made it possible to see which messages earned attention, while tight location targeting kept spend focused on people who could actually buy.
More case studies
Children's Fashion
Children's Fashion Brand
Generate high-intent buyer conversations and sales through WhatsApp.
- Conversations
- 1,200
- Cost per conversation
- ₦54.85
- Ad spend
- ₦66,730