Food and Grocery
Enechambs Foods
Increase Instagram profile visits and attract potential buyers in Kaduna and Abuja.
- Profile visits
- 1,422
- Avg. cost per visit
- ₦70.72
- Estimated ROAS
- 3.48x
Case study · Children's Fashion
Children's Fashion Brand
Generate high-intent buyer conversations and sales through WhatsApp.
- Client / project
- Children's Fashion Brand
- Industry
- Children's Fashion
- Objective
- Generate high-intent buyer conversations and sales through WhatsApp.
The challenge
The brand sells most comfortably through direct conversation. Sending buyers to a website checkout would have added friction that its customers did not need.
The strategy
- Messaging-focused campaign
- WhatsApp as the conversion destination
- Direct-response creative and a simple enquiry path
- Reduced friction for customers without requiring a website checkout
Execution
We ran a messaging campaign that sent interested buyers straight into a WhatsApp conversation with the brand. Direct-response creative made the offer clear and the next step simple.
Verified results
- Messaging conversations
- 1,200
- Cost per conversation
- ₦54.85
- Advertising spend
- ₦66,730
Key learning
The right conversion destination depends on how customers prefer to buy. For this brand, a WhatsApp conversation was a shorter path than a website checkout.
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Digital Skills Training
Social Media Management Training — Cohort 6
Generate website purchases while maintaining an efficient acquisition cost.
- Website purchases
- 100
- Cost per purchase
- ₦1,200
- Ad spend
- ₦120,877