Food and Grocery
Enechambs Foods
Increase Instagram profile visits and attract potential buyers in Kaduna and Abuja.
- Profile visits
- 1,422
- Avg. cost per visit
- ₦70.72
- Estimated ROAS
- 3.48x
Case study · Digital Skills Training
Social Media Management Training — Cohort 6
Generate website purchases while maintaining an efficient acquisition cost.
- Client / project
- Social Media Management Training — Cohort 6
- Industry
- Digital Skills Training
- Objective
- Generate website purchases while maintaining an efficient acquisition cost.
The challenge
Selling a training programme online means asking people to trust the educator before they pay. The campaign had to build that trust and still keep the cost of each purchase efficient.
The strategy
- Purchase-optimized advertising
- Conversion-focused funnel
- Educational and trust-building creatives
- Relevant audience targeting and warm-audience retargeting
- Ongoing monitoring and budget optimization
Execution
Campaigns were optimized for website purchases and pointed to a conversion-focused funnel. Educational and trust-building creatives introduced the programme to relevant audiences, while retargeting reached warm audiences who had already shown interest. Budget was monitored and adjusted throughout.
Verified results
- Advertising spend
- ₦120,877
- Website purchases
- 100
- Cost per purchase
- ₦1,200
Key learning
For education offers, content that teaches and builds trust can do much of the selling — retargeting then gives interested people a reason to come back and complete the purchase.
More case studies
Children's Fashion
Children's Fashion Brand
Generate high-intent buyer conversations and sales through WhatsApp.
- Conversations
- 1,200
- Cost per conversation
- ₦54.85
- Ad spend
- ₦66,730