Food and Grocery
Enechambs Foods
Increase Instagram profile visits and attract potential buyers in Kaduna and Abuja.
- Profile visits
- 1,422
- Avg. cost per visit
- ₦70.72
- Estimated ROAS
- 3.48x
Case study · Technology and Events
Tech Brand and Founders' Events
Capture relevant prospects and support follow-up.
- Client / project
- Tech Brand and Founders' Events
- Industry
- Technology and Events
- Objective
- Capture relevant prospects and support follow-up.
The challenge
Capturing leads is only useful if they are organized and followed up quickly. The project needed a workflow that moved prospects from an ad to a follow-up process without manual copying.
The strategy
- Facebook lead forms
- Google Sheets for lead organization
- Zapier-based workflow integration
- Follow-up processes for captured leads
Execution
We set up Facebook lead forms to capture prospect details, connected them to Google Sheets through a Zapier workflow so leads were organized automatically, and put follow-up processes in place for the captured leads.
Results
This is a strategy and implementation example. No verified numerical outcome is published for this project.
Key learning
Lead generation does not end when a form is submitted. Connecting capture to organization and follow-up is what gives each lead a real chance of becoming a customer.
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- Website purchases
- 100
- Cost per purchase
- ₦1,200
- Ad spend
- ₦120,877