Food and Grocery
Enechambs Foods
Increase Instagram profile visits and attract potential buyers in Kaduna and Abuja.
- Profile visits
- 1,422
- Avg. cost per visit
- ₦70.72
- Estimated ROAS
- 3.48x
Case study · Education and Business Training
Inventory Management Coach
Test demand and generate leads at an affordable acquisition cost.
- Client / project
- Inventory Management Coach
- Industry
- Education and Business Training
- Objective
- Test demand and generate leads at an affordable acquisition cost.
The challenge
Before committing a larger budget, the coach needed evidence that business owners would respond to the offer — and at what cost.
The strategy
- Lead-generation campaign
- Audience research focused on business owners and people interested in inventory management
- Clear value-led messaging
- Five-day campaign test
Execution
We researched the audience, wrote value-led messaging around the problem the coach solves, and ran a lead-generation campaign as a five-day test.
Verified results
- Leads
- 57
- Cost per lead
- ₦493
- Advertising spend
- ₦28,120
Key learning
A short, focused test with a modest budget can show whether there is demand for an offer before more money is invested in scaling it.
More case studies
Digital Skills Training
Social Media Management Training — Cohort 6
Generate website purchases while maintaining an efficient acquisition cost.
- Website purchases
- 100
- Cost per purchase
- ₦1,200
- Ad spend
- ₦120,877